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Macworld Keynote: My breakdown

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For the first and last time, Apple Senior VP Phil Schiller delivered the keynote address at Macworld Expo today.

It makes it all the easier to understand why Apple will not be attending any more Macworlds. The company has been forced to try to produce new products to meet an artificial deadline of early January. None of the products introduced today were revolutionary. They're good, they have cool features, but there were no big secrets hiding in the wings.

The biggest deal was the new 17-inch MacBook Pro. Like many of the other MacBooks, Pro and amateur (that's a joke, don't get peeved), the new 17-incher will feature Apple's new unibody construction, in which the enclosure is carved from a single block of aluminum. It is thinner than its predecessor, by one-fiftieth of an inch (measure that!). It's also an ounce or two lighter. The processor is a wee bit faster, and the graphics chips are improved.

This was emailed to me by Apple:

Dear Apple Community,

For the first time in a decade, I'm getting to spend the holiday season with my family, rather than intensely preparing for a Macworld keynote.

Unfortunately, my decision to have Phil deliver the Macworld keynote set off another flurry of rumors about my health, with some even publishing stories of me on my deathbed.

I've decided to share something very personal with the Apple community so that we can all relax and enjoy the show tomorrow.

As many of you know, I have been losing weight throughout 2008. The reason has been a mystery to me and my doctors. A few weeks ago, I decided that getting to the root cause of this and reversing it needed to become my #1 priority.

Fortunately, after further testing, my doctors think they have found the cause -- a hormone imbalance that has been "robbing" me of the proteins my body needs to be healthy. Sophisticated blood tests have confirmed this diagnosis.

The remedy for this nutritional problem is relatively simple and straightforward, and I've already begun treatment. But, just like I didn't lose this much weight and body mass in a week or a month, my doctors expect it will take me until late this Spring to regain it. I will continue as Apple's CEO during my recovery.

I have given more than my all to Apple for the past 11 years now. I will be the first one to step up and tell our Board of Directors if I can no longer continue to fulfill my duties as Apple's CEO. I hope the Apple community will support me in my recovery and know that I will always put what is best for Apple first.

So now I've said more than I wanted to say, and all that I am going to say, about this.

Steve


UPDATE: Apple's Board of Directors released this statement:

CUPERTINO, Calif., Jan. 5 /PRNewswire-FirstCall/ -- It is widely recognized both inside and outside of Apple that Steve Jobs is one of the most talented and effective CEOs in the world.

As we have said before, if there ever comes a day when Steve wants to retire or for other reasons cannot continue to fulfill his duties as Apple's CEO, you will know it.

Apple is very lucky to have Steve as its leader and CEO, and he deserves our complete and unwavering support during his recuperation. He most certainly has that from Apple and its Board.

steve-jobs-3g-iphone.jpgIt was bound to happen. The writing's been on the wall for a long time. Apple announced today that its appearance at next month's Macworld Expo in San Francisco will be the company's last at that forum. Not only that, but according to CNET, Steve Jobs won't be delivering the keynote.

There once was a time when the San Francisco Macworld Expo was the center focus of the Mac community. But so much has changed. Apple now has hundreds of stores around the world, especially in the United States. People all over can touch the products, and talk to knowledgeable sales people. As Apple points out in its press release, its been pulling back from other trade shows, such as the National Association of Broadcasters show. Macintosh is no longer the only focus of Apple, and many of the most ardent Mac faithful came to resent the role the iPod and the iPhone have come to play at the expo.

Other companies have disappeared. I don't think Adobe was at the last Macworld Expo I went to. Oh yes, there's that too. The last couple of years, I haven't felt the same passion I used to, to fly to San Francisco and immerse myself in all things Mac. There's enough immersion elsewhere. Every day, I can read a half a dozen great sites covering all things Apple in minuscule detail. Although I wasn't present for the last couple of keynotes, there was nothing too surprising in them.

I suspect this will be the end of the Macworld Expo altogether. Not so long ago, there were two Macworlds; the other in Boston, then New York for a few years, then back to Boston. Apple pulled out, and after that, the Boston expo was abandoned.

One other bad thing about this, Steve Jobs' failure to participate is bound to stir up a whole new batch of rumors about his health. I expect Apple's stock price (which closed at 95.43 today) will be a bit rocky tomorrow.

Its too bad. Because Apple's decision to leave Macworld makes nothing but sense.

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